Wellness Consciousness and OTC Marketing
There is an increasing health consciousness among consumers, and it is taking the OTC industry by storm. In today's market, this is no longer a phase, but a serious shift in lifestyle. To succeed, marketers need to recognize and embrace this trend. This is not a passing fad; it is a way of life and will remain a part of it for a long time. In fact, a new report from the World Health Organization found that health consciousness accounts for nearly 70% of global consumer spending. Environmental Wellness: People with a wellness consciousness are aware of their environment and