Wellness Consciousness for OTC Marketers

The OTC industry is being flooded by an increasing health-conscious consumer base. As a result, marketers are scrambling to keep up with the trend and cater to their needs. While this might seem like a fad, health-conscious consumers are serious about making lifestyle changes that will last a lifetime. They will continue to demand better products and services. However, to stay competitive, marketers must acknowledge this trend and work with it. The first step to creating a wellness consciousness is to understand how our environment affects us. Our environment has a profound impact on our health. For instance, people living