Wellness Consciousness
Wellness consciousness is an individual’s awareness of and attitudes toward healthy behaviors. It’s about making conscious choices to promote success in a variety of areas including occupational, spiritual, physical and psychological. Studies have found that health consciousness correlates with healthy behaviors like exercising and eating a balanced diet. It also correlates with emotional intelligence (EI). This psychographic variable may be useful for audience segmentation related to the wellness industry. Increased Perceptual AwarenessWellness involves being aware of and taking control of internal bodily processes that are typically unconscious, like your heartbeat, lungs, and gut. New technology and neuroscience allow us to