Wellness Consciousness

Wellness consciousness is the awareness that you have a choice to participate in your own personal development and success. This can be cultivated in many ways.

During the COVID-19 pandemic, people are increasingly exercising at home to improve their health. This paper explores the influencing mechanism of wellness consciousness on home-based exercise by investigating its relation to health life goal and perceived behavioral control.


Spirituality is an important component of holistic wellness, which encompasses emotional, social, vocational and intellectual well-being as well as physical health. Spirituality can be religious in nature, but it can also include activities such as finding meaning in life, practicing a code of ethics and contributing to the welfare of others.

Spiritually healthy people often believe that all humans are one. This belief encourages individuals to love and accept all aspects of humanity, regardless of their perceived differences. It also fosters a sense of connection to the universe and to the world around them.

People who nurture their spirituality often spend time in nature. This may be as simple as taking a walk in the park and watching the trees sway or the waves crash on the beach. It can also be as complicated as meditating or prayer. However, the most important part of spiritual wellness is connecting with something greater than yourself. This can be a higher power, your inner self or nature.


Whether it’s walking in nature, gardening or recycling, embracing environmental wellness can contribute to a sense of well-being. For example, if you live in an area that has a lot of rain and overcast days, it can have a negative impact on your emotional, social and spiritual health. Similarly, if you live in an urban area, you can take action to improve air quality by taking steps like growing your own vegetables or participating in zero waste challenges.

In addition, environmental wellness can be enhanced by promoting an eco-centric workplace culture. Companies can take action by encouraging employees to walk or ride their bikes to work, installing plants in the office, and introducing separate receptacles for landfill waste, recycled trash and organic waste. This approach can help improve air quality in the workplace and reduce harmful greenhouse gas emissions. In a recent study, GWI found that environmental wellness is becoming an important driver of wellness participation, with a large percentage of consumers prioritizing it.


Wellness encompasses all aspects of life—spiritual, emotional, intellectual, physical, environmental, financial, occupational, and social. All of these dimensions are connected, so when one suffers, the others may suffer as well. To be healthy and happy, it is important to nurture and focus on each dimension.

Consumers are prioritizing wellness in every region of the world—across all dimensions, but particularly in fitness and nutrition (Exhibit 1). The growth in the wellness market presents an opportunity for many industries. Those who have the right resources—such as global entrants with extensive value chains, marketing capabilities, and channel relationships; regional consolidators with local knowledge and expertise; or emerging brands that offer digital know-how and integrated consumer data—will be most successful.

This study reveals that health consciousness has a direct positive impact on home-based exercise during the pandemic of COVID-19. It also confirms that the mediating effect of health consciousness on home-based exercise is through perceived behavioral control. The study can be improved by exploring other mediating factors such as self-efficacy and attitude.


Health consciousness is a new trend in which consumers take responsibility for their personal fitness and wellness. This group of consumers is concerned with their nutrition, exercise, appearance, and the environment. They are also interested in the latest health-related technology, including wearable devices and mindfulness apps.

Being health-conscious can help you develop a stronger sense of self, and be more aware of your strengths and weaknesses. This can make you more productive and improve your relationships. Being healthy can also make you more empathetic to the people around you, which can be beneficial for your mental health.

This study used the Structural Equation Modelling technique to examine the relationship between health consciousness and home-based exercise. The results show that health consciousness positively affects home-based exercise through perceived behavioral control. The result also confirms the mediating effect of health life goal on home-based exercise. This research contributes to the literature by exploring health consciousness in a new way.